Falconeri brought Italian refinement to Los Angeles on Thursday night, hosting an intimate dinner at a residence in Brentwood to celebrate its Ultrafine Cashmere collection.

“I just fell in love. I fell in love with the style and the fabrics. And it was just easy,” said Eva Longoria of the brand, which she was first introduced to years ago by her husband, José Bastón.

Longoria was among the evening’s guests, joined by Leighton Meester, Matt Bomer, Chace Crawford, Sharon Stone, Jesse Williams and Jay Ellis, as well as leading stylists including Maeve Reilly and Elizabeth Stewart.

“I love the styling in the stores,” Longoria said. “And it’s easy to put everything together. I’m tonal, so I love, black on black, navy on navy, beige on beige.”

There’s a practicality in Falconeri’s signature fabric, particularly in a city like L.A., she said, dressed in a black cashmere sweater paired with black silk pants from the brand: “It’s a four-season shirt. You know, you can wear it year-round.”

The actress and filmmaker is fresh off wrapping her latest directorial project, “The Fifth Wheel,” which she is currently editing, marking a return to working in L.A. after nearly a decade away from local productions. The film features a lineup that includes Kim Kardashian, Fortune Feimster, Nikki Glaser and Brenda Song.

“And I have all these crazy cameos,” she said, listing Will Ferrell, Kristen Wiig, 50 Cent, Jack Whitehall, Casey Wilson, Matt Walsh and Steve Aoki.

Living between Spain and Mexico, Longoria said filming in L.A. again felt significant. “And Matt said he just shot here too,” she added, of Matt Bomer. “So I think, it’s coming back — production.”

It was cocktail hour as guests mingled poolside, taking in sweeping city and ocean views at the Thomas Juul-Hansen-designed residence, currently on the market for nearly $40 million. Cashmere installations were integrated throughout. As the sun set, the crowd was led upstairs to the rooftop for dinner.

“It is not simply about selling a product, but it is more also about giving some feelings, emotions, sensations,” said Matteo Veronesi of hosting in L.A. “I think Los Angeles is a place where people appreciate the quality of what we are doing, the quality of cashmere.”

L.A. consumers are particularly attuned to materiality, he added. “They really do appreciate the source. They want to understand where the fabrics come from, how everything is made. There is this tendency toward real natural fibers, something more organic.” Falconeri’s cashmere is sourced in Mongolia and produced entirely in-house.

Veronesi, whose father, Sandro Veronesi, founded the Calzedonia Group, now Oniverse, pointed to the brand’s continued focus on craftsmanship as it expands its U.S. footprint. Falconeri currently operates three stores in New York City, one in New Jersey, alongside a California location in Santa Clara, with Chicago and Boston to follow and L.A. in its sights.

“It is very important to go in the cities where people can appreciate the quality of our product and really understand what we are doing,” he said. “We call it the cashmere revolution.”