PARIS – IEVA Group, the personalized beauty and wellness company, said Wednesday that it plans to go public on the Euronext Growth Paris market this month.  

The capital increase could equal 8 million euros.

The global placement of 625,488 shares at a unit price of 12.79 euros opens today and closes at the end of trading on March 25. The IPO is scheduled to kick off on March 31.

“From the beginning, IEVA Group has been steadfast about its goal: to elevate beauty and wellness into an emotional experience in which science, technology and communities unite to reveal their own beauty,” Jean Michel Karam, founder and chief executive officer of IEVA Group, said in a statement. “Our vision is one of engagement around the notion of ‘beautiful longevity’: aging without being erased, fully embodying one’s beauty at every age of life.

“Today, this vision begins a new phase of development with a clear ambition: global deployment of the first fully integrated Beauty Tech platform in order to become the ‘Netflix of beauty’ and personalized wellness,” he continued.

IEVA Group includes brands such as IOMA, Atelier de Sourcil, My Little Paris and MyIEVA, as well as an omnichannel distribution network that includes perfumeries, online stores and direct-to-consumer sites.

IEVA bills itself to be the only company covering diagnostics to personalized cosmetics, beauty services to selective distribution.

In 2025, IEVA registered sales of 43.4 million euros, with more than a 70 percent gain on-year on average over the course of five years. Nine percent of the sales were generated in Europe outside of France and 10 percent in Asia. At the end of last year, the group had 5.4 million euros of net cash.

IEAVA aims to have positive EBITDA from 2026 and to double its sales by 2028. Its strategy includes accelerating organic growth, pursuing targeted acquisitions and optimizing operational levers to increase profitability.

“To keep this momentum going by rolling out our platform more widely in France and internationally, we are now launching an IPO,” Karam said. “In this way, we hope to involve as many individuals and professional investors as possible in our success.”

The dynamic beauty tech sector is in the eye of investors and beauty makers alike, as it’s expected to grow on average by 18 percent yearly around the globe to reach $173 billion by 2030, according to statistics cited by IEVA. That is three-times faster than the gains posted by the beauty market overall.