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Flavor Flav and 
Alaska Airlines are organizing a Las Vegas celebration for the United States women’s hockey team after its gold-medal win at the Winter Olympics in Italy. Flavor Flav is an American rapper and television personality. The plan began when Flavor Flav posted on social media, offering to host the team with dinners, shows, and support, arguing that the group deserved a real celebration.
Alaska Airlines took no time replying to Flav, and he later confirmed that the airline had reached out, and plans were set. Other organizations, including Visit Las Vegas and StubHub, also joined in on the action. Local news reports have stated that the invitation followed the team’s decision to decline an invitation to the President’s State of the Union due to scheduling conflicts. This exciting opportunity will allow the team to celebrate and also provide Alaska Airlines with a public-facing feel-good sponsorship opportunity.
Big Plans For A Big Celebration
The celebration that is planned for the United States women’s hockey team is a Las Vegas-hosted event spearheaded by Flavor Flav, with Alaska Airlines helping make it all happen. Though some of the details have remained somewhat limited, Flav has said that he is planning a blowout celebration, mentioning everything from nice dinners to shows, according to KIRO7, a Seattle-based local news station. He also confirmed that he would provide hotel accommodations, and Alaska Airlines was quick to respond.
Flav quickly confirmed that Alaska Airlines had reached out and that the carrier was going to be providing its support. Two other organizations, Visit Las Vegas and StubHub, also joined in the effort, with the latter offering free tickets to shows in Vegas. The team later accepted the invitation, although it has not confirmed a date for the event nor has it provided any kind of details related to its itinerary.
Alaska’s A Great Partner For This Event
There are a few different reasons why Alaska Airlines likely sees this as a high-visibility brand moment, including the carrier’s marketing playbook. Flavor Flav publicly asked for an airline partner for a celebration in Las Vegas, and Alaska Airlines jumped in almost immediately. This gave the airline fast and positive social-media exposure tied to an Olympic gold-medal team, only weeks after the Super Bowl had its West Coast operations in the news.
Alaska Airlines already leans heavily into sports partnerships, especially around women’s sports and the company’s hometown and community-oriented branding. Recent deals include those with Seattle Reign FC and Portland’s WNBA organization. This makes backing the US women’s hockey team feel like a consistent move for an airline that is only trying to continue building up its reputation with passengers.
Las Vegas is also a major leisure destination in Alaska’s network, and the carrier has highlighted route growth and demand tied to its service to Las Vegas. Thus, this is probably about brand affinity, earned media, and reinforcing the airline’s image as a community-focused, sports-friendly airline while showcasing its network in a fun, non-controversial way at a time when authentic, shareable marketing tends to travel well.
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What’s Our Bottom Line On All This?
In the days following the conclusion of the Milan games, it is not surprising to see praise and celebrations for gold-medal-winning teams. Flavor Flav’s interest in throwing a celebration for the team in Vegas highlights just how proud Americans across the board are about the team’s victory in Italy.
While he could have chosen to leave the airline out of his plans for the celebration, it is not surprising that Flav decided to call in an airline partner to help him with the logistics for this celebration. There is pretty much no better airline partner for this exact kind of event than one of the nation’s leading leisure carriers.
Other logical choices could have included 
Southwest Airlines, but Alaska simply jumped in first, and the move fits quite nicely with the carrier’s marketing strategy. At the end of the day, regardless of where the idea came from and which carrier gets to have their name attached to it, Olympic champions will be celebrated for their incredible achievements.
