If you love jeans, chances are you’ve come across the Los Angeles–based brand Agolde. As of today, with its new Not Just Jeans campaign, the label is moving beyond denim and into a line of wardrobe staples.

“Denim will always be our foundation, but our customer’s relationship with the brand has grown,” Amy Williams, CEO of Citizens of Humanity Group shared in a press release. “Agolde Not Just Jeans reflects how people are dressing today—building a uniform with pieces that feel elevated, versatile, and easy to wear.”