Blonde will always be a salon staple, but this season, the hair colour trend is taking a softer, more sophisticated turn. Faded blonde is the understated, muted shade replacing high-contrast, ultra-bright blondes, and according to hairstylist Melissa Timperley, it’s “having a moment because it feels effortless, elevated, and wearable.”

In contrast to platinum or icy tones that demand constant upkeep, faded blonde requires less maintenance and is therefore much more relaxed in its finish. “Unlike brighter, high-contrast blondes, this tone is softer, more neutral and beautifully blended—think creamy beige with subtle ash undertones,” says Timperley. It’s polished without looking overdone.

“Clients are moving away from overly bright, brassy or high-maintenance blondes and leaning into something more refined,” she adds. This trending hair colour strikes that perfect balance—modern yet universally flattering, cool but not stark, blended yet still dimensional. The result? A blonde that feels grown-up, sophisticated, and incredibly wearable.

Rosie Huntington Whitely with faded blonde hair colour

What Is Faded Blonde Hair?