There’s no better time to shop for Amazon’s e-readers than during one of its own sale events. Prime Day Kindle deals are here, but they aren’t as impactful as they used to be.

That’s because Amazon raised prices on almost all Kindle e-readers back in August, along with other products it makes. Buying during Amazon’s fall Prime Big Deals Day is one of your only chances to avoid paying the new price tag. Not all the deals are huge discounts, but if you’re set on a new Kindle, this is your moment.

It’s also worth noting that Amazon announced new Kindles last week. There’s a new 2026 version of the Kindle, Kindle Paperwhite, and Kindle Colorsoft, plus Kids versions of all three. Each has an aluminum version, something Amazon has never offered before. So far, only the Kindle is available now, with the rest of the lineup to come. It’s up to you if you want to wait to see how the new models compare to the old before buying, or snag one of these on-sale models before they eventually disappear.

Check out all the Prime Day Kindle deals below, from the best deals to my favorite models, regardless of price. Also, browse our roundup of the Absolute Best Prime Big Deal Days Deals, plus my full guide to all of Amazon’s on-sale devices and whether the sales are any good.

WIRED Featured Deals

Best Prime Day Kindle Deals

One of the best discounts on a Kindle is on the Kindle Colorsoft. It’s $100 off, making it just $20 more than my usual recommendation, the Paperwhite, also on sale for $170. For the small splurge, it’s worth buying instead of the Paperwhite. The Colorsoft adds color on top of almost everything else you’d get with a Kindle Paperwhite: a 7-inch screen and an adjustable warm light, plus an auto-adjusting light and wireless charging if you upgrade to the Signature model. It’s also ad-free, while you have to pay extra to skip the ads on a Paperwhite or base Kindle.