11 of The Estée Lauder Cos. Greatest Innovations Over the Years


1968: Clinique 3-step System

Clinique 3 step system

A dermatologist-developed, fragrance-free trio of cleansing, exfoliating and moisturizing products that the modern skin care routine still takes cues from.

1982: Estée Lauder Advanced Night Repair

estee lauder night repair

One of the most popular serums of all time, meant to boost the skin’s natural repair during the evening hours.

1983: La Mer Crème de la Mer

la mer

This iconic cream inaugurated La Mer’s signature Miracle Broth complex featuring sea kelp, vitamins and minerals to renew the skin.

1997: Estée Lauder Double Wear Stay-in-Place Longwear Matte Foundation

estee lauder foundation

This soft-matte formula kickstarted one of Estée Lauder’s most enduring and globally successful makeup franchises.

1999: MAC Cosmetics Iconic Lipstick Franchise

mac cosmetics ruby woo

Featuring artist-created shades, this power-packed range brought creativity and performance to new heights in makeup, also birthing beloved shades like Ruby Woo.

2007: Tom Ford Beauty Oud Wood

Tom Ford Oud Wood

TED MORRISON

With notes of rosewood, sandalwood, oud and vetiver, this brought oud to the masses before it was a trend in prestige fragrance.

2010: Jo Malone London English Pear & Freesia

Jo Malone London English Pear

A classically English perfume that has become one of Jo Malone London’s perennial bestsellers.

2011: Le Labo Santal 33

le labo santal 33

One of the defining fragrances of its decade, Santal 33 also helped propel niche perfumery to the mainstream.

2012: Aveda Invati

Aveda Invati

A franchise formulated to tackle thinning hair by pairing Ayurvedic botanicals with clinical efficacy.

2015: La Mer the Rejuvenating Night Cream

la mer night cream

Featuring a marine retinol alternative, this cream aims to boost skin recovery and renewal overnight.

2016: The Ordinary Niacinamide 10% + Zinc 1%

the ordinary

Affordable and efficacious, this serum played a key role in fueling The Ordinary’s meteoric rise through the ranks of skin care.



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