Web designers of the world: The Automattic-owned WordPress.com is further embracing AI on its platform. On Tuesday, it expanded its one-off AI site builder into a persistent AI assistant for editing and media creation.

In the site editor, the AI assistant can help with site-wide structure and design choices. For example, you can ask the chatbot to “give me more font options that feel clean and professional or “change my site colors to be brighter and bolder.” It also includes image generation and writing assistance, such as “rewrite this to sound more confident.” (Who needs learning when you have automation!)

The assistant can also now be integrated into your site’s media library. It can generate new images or make prompted edits to your existing ones. Examples include “update this image to be black and white” or “replace this stack of pancakes with waffles.” (Just don’t fake that if your business sells breakfast food, okay?) WordPress says the assistant understands your website’s look and brand and can tailor the media accordingly.

WordPress also added the AI assistant to the platform’s team chat, Block Notes. You can summon the chatbot from within your team chat threads.

The tool is available for WordPress.com’s Business or Commerce plans. (Or, if you made your site using the AI builder, it’s enabled by default, no matter which plan you use.) The feature works best with the platform’s block themes; it’s much more limited with classic ones. You’ll find the toggle to activate the AI assistant in your site settings under the “AI tools” section.