Why Vail Resorts is targeting Gen Z skiers — not millennials


Vail Resorts (MTN) is offering a discounted Epic Pass for skiers aged 13 to 30.

Yahoo Finance Head of News Myles Udland and Morning Brief host Julie Hyman discuss how the company is rethinking strategies built around millennial spending habits.

To watch more expert insights and analysis on the latest market action, check out more Morning Brief.



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