For Rahul Mishra, cotton isn’t a basic fabric. It is life’s first and last material, the backbone of Indian craft, and the quiet future of luxury. His fall 2026 collection for AFEW, “White Gold,” positions cotton not as an everyday commodity, but as the fiber around which a more humane, sustainable fashion system can be built.
“Cotton is deeply rooted in Indian tradition,” he told WWD from his studio in New Delhi. “When a child is born, the first external touch is cotton fiber. And when you die, you are wrapped in cotton fabric. From beginning until end, this fiber stays with you.”
The collection’s name carries its own history: cotton was once literally India’s white gold, the fiber so valuable it drew the British to the subcontinent — and kept them there for two centuries. “What the British were taking away from India was ‘white gold’ meaning cotton, to feed their Manchester mills,” Mishra said. “And Mahatma Gandhi told people: spin it yourself, weave it yourself.” That act of reclamation, from colonial commodity to national symbol, is the political spine of this collection.
That India’s cotton should now find its most ambitious expression in partnership with an American grower is, in Mishra’s telling, not irony but continuation. The collection is a call-and-response between Indian handlooms and Supima’s American-grown, technologically tracked fiber. India, he notes, is one of the largest importers of American cotton.
Working with his longtime collaborator, master weaver Hukum Kohli, Mishra blended Supima yarn with silk to push the textile to the outermost limit of its fineness. “It is finer than tulle, finer than organza, finer than anything you can ever touch,” he said. “It feels like air. It’s really magical.” Twenty years after his Lakmé Fashion Week debut — a student collection built around Kerala’s handloom cottons — he returns to cotton not as nostalgia but as argument. Traditional weaving from southern India he used for that collection reappears while Supima denim introduces structure as counterpoint.
The collection opens in white with a sharply constructed ivory jacket worn over a short pleated skirt establishes the duality at the collection’s heart: precision and lightness in the same breath. A luminous corset bodice, boned and architectural, paired with a softly draped white skirt that pools and lifts with movement, deepens the argument. The dragonfly motif comes into full view on a fluid white column dress, bold botanical prints sweeping across the hem and body, the insects rendered in deep indigo against the undyed cotton. A long white dress with a blue-bordered drape pulled across the body reads almost as a contemporary sari, the fabric guided rather than imposed, exactly as Mishra described.
Throughout the collection, the dragonfly moves — rendered through kadhwa weaving, a labor-intensive technique in which each motif is individually built into the fabric on the loom itself, producing raised, embossed patterns of extraordinary intricacy. The effect, visible in print and embroidery across every register of the collection, is less decoration than philosophy of slowing down. “It signifies travel,” Mishra said, “the cotton trail that is so important to India’s freedom and culture.”
Color entered gradually on the runway. Soft blue appears first, then purple, then deeper navy. A bold houndstooth check two-piece and a crisp pinstripe suit demonstrate how far cotton can travel from the handloom into tailoring. By the collection’s final movement, white has given way entirely to black, punctuated by metallic threads woven directly into the fabric. A strapless black gown with a gold-threaded corset and sheer draped skirt is among the most striking exits; a deep purple draped strapless dress, weighted and fluid at once, closes the arc.
Luxury, Mishra said, must be redefined. “Luxury has to be defined by the idea of time. How much time has gone into making the product makes it luxury, and how much time it retains the love of its owner also defines luxury.” In joining Supima’s high-tech traceable fiber with India’s slow, hand-driven textile culture, Mishra is betting that cotton — humble, abundant and ancient — can also be fashion’s most modern luxury. It’s a bet worth taking seriously.







