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With Super Bowl LX upon us, those who tune into the big game this weekend are going to see a long list of new and often star-studded commercials from the world’s biggest brands. After all, there’s a large audience of people who tune in primarily for the commercials, rather than the game.
Whether it’s trailers for upcoming blockbuster movies, massively budgeted commercials that bring together the world’s biggest celebrities, or even something as simple as a bunch of frogs croaking at each other about beer, Super Bowl commercials are always entertaining.
Super Bowl LX is no different, with some heavy hitters making their normal appearances — Pepsi is back with a clever takedown of Coke Zero, because the cola wars never die. More importantly, this year sees commercials for both Pokémon’s 30th anniversary and Universal Studios’ new Fast & Furious roller coaster, along with trailers for The Super Mario Galaxy Movie and Scream 7.
That’s a solid programming lineup, and we aren’t even taking the Bad Bunny halftime show into account, though that is technically an advertisement for Apple Music. Take a look at the best commercials and trailers we have so far below. More will be added as they are released, so don’t forget to refresh.
Super Bowl LX commercials
Budweiser’s annual horse ad is incredibly American, with a bald eagle and Skynyrd
A Super Bowl without a commercial featuring the Budweiser Clydesdale horses simply wouldn’t be right. This year, somehow, one of the horses befriends a bald eagle while “Freebird” plays.
We didn’t have a Fast & Furious roller coaster commercial on the bingo card
A Super Bowl commercial for a Universal Studios Hollywood roller coaster that’s inspired by the Fast & Furious franchise might be the coolest collection of words ever strung together. This coaster looks incredible, and while it’s coming soon to Universal Studios Hollywood, it’s also making its way to Universal Orlando Resort in 2027.
Kellogg’s Raisin Bran with Star Trek’s “Will Shat” is a great reminder to eat your fiber
We’re not sure how to feel about “Will Shat,” but this is a pretty clever ad. That said, I’m now a bit afraid that Star Trek’s William Shatner is going to materialize in my living room if I don’t eat enough fiber.
Sabrina Carpenter building a man out of Pringles is riveting
Pringles makes excellent use of “Manchild” singer Sabrina Carpenter (also of Fortnite and The Muppet Show fame) in this commercial, with her building the man of her dreams… out of potato chips.
Squarespace is here to remind you how awesome an actor Emma Stone is
In what is somehow one of her most entertaining roles yet, this commercial — directed by Yorgos Lanthimos (Bugonia) — sees Emma Stone breaking tablets and laptops in a rage when she finds out someone else has registered EmmaStone.com — which, of course, now exists. The message she’s getting across here is to register your own name as a domain now, before someone else does. Truly relatable. Now if only someone would teach her about the refresh button.
Xfinity’s Jurassic Park ad makes for a very different movie
We’ve already had plenty to say about the digital de-aging of the Jurassic Park cast. That said, this commercial is pretty funny in how it changes the movie. The image of Dr. Grant taking a selfie with a T. rex can now live gleefully rent-free in all of our heads.
Instacart’s ad doesn’t really sell Instacart
This one deserves to be highlighted for the fact that Ben Stiller looks a lot like his character in Dodgeball: A True Underdog Story alone. Add in the addition of Benson Boone, disco music, and a flipping competition, and you’ve got pure art. It doesn’t, however, make me want to use Instacart.
Manscaped’s singing pubic hair choir is a choice
What is there to say about this commercial other than it features sentient pubic hair that sings about being shaved off? It’s weird.
Pepsi fires a devastating shot in the cola wars
Pepsi has taken a direct shot at Coca-Cola’s unofficial mascot. In the ad, a polar bear does a blind taste test of Pepsi Zero Sugar and Coke Zero before signaling it prefers the Pepsi. If Coke hears about this, Christmas will be canceled.
Nobody really cares about TurboTax, but Adrien Brody rules
While there’s probably nobody champing at the bit to throw more money at TurboTax, they continue doing commercials. This one’s a blast, though, and shows how funny the normally ultra-serious Adrien Brody can be, especially when mocking himself.
Super Bowl LX movie trailers
Scream 7 sounds a lot like the original Scream 3
The new Scream 7 trailer reveals that whoever is behind the mask this time has been planning their rampage for years. Given that Matthew Lillard is returning to the franchise, this sounds an awful lot like the original Scream 3 plan, with Stu surviving the first film and plotting out the return of Ghostface in an asylum.
Supergirl is going to be so good
While this is only a quick look at the film with no new footage to speak of, it’s a reminder of how much fun Supergirl looks like it’ll be.
Yoshi is going to eat everyone in The Super Mario Galaxy Movie
The latest look at the upcoming Mario movie is big on action and includes a particularly disturbing moment where it looks like Yoshi is about to eat a living Magikoopa. While we assume the little wizard will survive the encounter — this is a kids movie — it’s a harrowing image.
