Volkswagen’s $3.5B gamble: Can it win back share in the competitive Chinese market


Volkswagens were no longer the right fit in a major market that accounts for about one-third of its global sales, 40 years after it began making sedans in Shanghai with its state-owned local partner, SAIC. For years, basic VW Santana and Jetta sedans were a mainstay of taxi fleets, and the first cars purchased by many city dwellers.



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