Uniqlo has teamed up with the Los Angeles Dodgers, leveraging sport to expand its footprint in a key growth market.

The deal gives the Japanese fashion company naming rights at Dodger Stadium, including “Uniqlo Field at Dodger Stadium,” with branding featured prominently across the ballpark. Under the agreement, signage will appear above the batter’s eye in center field, on the facade beneath the press box and on the grass along the baselines, marking the company’s first major U.S. sports partnership.

Uniqlo has previously partnered with high-profile athletes and cultural figures, including Roger Federer, Adam Scott, Emma Raducanu and Cate Blanchett, alongside collaborations with organizations such as the Swedish Olympic and Paralympic Committees.

Dodgers chief executive officer Stan Kasten and Uniqlo founder Tadashi Yanai framed the deal as a milestone partnership between two global leaders, emphasizing shared ambitions to set industry standards and expand their reach.

“Our historic partnership with the L.A. Dodgers strengthens Uniqlo’s presence in, and commitment to, the U.S., while reinforcing our global brand values,” said Koji Yanai, who oversees global marketing initiatives at Uniqlo and its parent company, Fast Retailing, in a statement to WWD. “The United States is a key pillar of our global growth ambitions. We are so pleased this partnership will enable us to engage more fans, communities, and customers in Los Angeles, and around the United States and beyond — wherever people love baseball. Our partnership will boost visibility of the Uniqlo brand globally, deepening understanding of our LifeWear philosophy of clothing.”

LifeWear, Uniqlo’s core concept, centers on functional, accessible everyday clothing designed for comfort, simplicity and longevity.

“This is much more than a traditional sports sponsorship, with a wider and more meaningful scope,” added Yanai.

The partnership includes plans for in-stadium fan events featuring LifeWear giveaways, retail activations across L.A., as well as programs aimed at benefiting local communities, with further details expected in May.