Few things inspire a trip to the hair salon as quickly as a trending hair color. Haircuts can feel too permanent, and hairstyles are hard to figure out on your own—but a new color? That’s easy to accomplish (and unabashedly, heart-racingly fun). There’s nothing like trying on a new hue to unlock an entirely new persona, and there’s no better time to make the switch than in winter.

Think about it: The short days and long nights can feel dreary, but donning a fresh, new ‘do is one of the fastest ways to perk up. You’ll want to be seen (thus getting you out of hibernation mode) and will be more proactive about making plans with friends. (Am I therapizing you too much?) What I’m trying to say is that trying a new color is downright fun—and the best part about the hottest hues this winter is that they’re pretty natural-looking (thus easy to achieve at home).

From Hailey Bieber’s gilded brown waves to Ciara’s glazed taupe highlights, experts describe this winter’s color story as “rich” through and through. “This winter is all about rich, cozy tones,” celebrity hairstylist Naeemah Lafond previously told Who What Wear. “Chocolate browns and those deep, moody reds are going to be everywhere,” she added. Celebrity stylists Becca Raziuddin and Olivia Casanova have also observed the slow rise of “old-money” hair colors, reporting coffee brown, warm honey blondes, and more muted hues trending upward this winter.