It could be that I’m being a tad dramatic here, but Fortnite, and particularly Roblox, might be two of the most annoying things to happen to games. Today, presumably in pursuit of infinite growth, EA announced a pair of Things you can now expect to see in The Sims 4, a new Sims Maker Program and Sims 4 Marketplace.

Let’s start with the Maker Program, the essential foundation of this whole malarkey. It is essentially a system in which anyone that makes custom items for the game, typically released for free up to this point, particularly through modding, can now earn a bit of money for them. There are restrictions in place, of course, but we’ll get back to that. The Marketplace, in turn, is the virtual shop where you can then go buy these user-made items. This is where I should mention a technical third Thing, Moola, a virtual currency that, you will not be surprised to hear, costs you real world money.

Looping back to the Maker Program, the kind of items you might expect to find can range from clothes, to furniture, to literally just plug sockets. In order to become a Maker, you need to meet a few prerequisites, like being 18 for example, but the most important one is to complete a “Technical Evaluation by submitting two assets for review.” After that, you can upload your creations and sell them for however much Moola you like, for which you will only get a 30% cut I might add.

For every 100 Moola spent, a Maker gets 30 cents USD. If you want to buy the virtual currency, it’s $2.50 for 200 Moola as a baseline, meaning 100 Moola equal $1.25, meaning almost an entire dollar goes into EA’s pockets (though they do caveat this by noting that they cover “all costs and fees associated with publishing, including overhead costs such as platform fees, VAT taxes, server costs, and other transactional expenses,” but don’t actually say how much any of that is).

Mostly this move feels like two things. First, is to make more money. Duh! User-generated content (sorry for using the word content, it makes me feel queasy too) is the ideal situation for suits everywhere, and there’s a lot of it for The Sims already, so why not bring that into the ecosystem? But the other is that it feels like a convenient scapegoat from previous criticisms over people being able to make money from their custom creations. As in, “look, people can make money now, just ignore how much more we might be getting from it!”

In any case, this will be launching later this month on March 17th, so, be prepared to spend even more money on an already ridiculously expensive game! And if you’ve got any more questions, you can check out the FAQ on the announcement post here.