Keeping up with The Row’s latest It-bags is something I take very seriously. So seriously, in fact, that I regularly scan the best-dressed women on my Instagram to see whether they’ve already adopted the brand’s newest styles. So when I saw Rosie Huntington-Whiteley carrying The Row’s Faye bag in her latest Instagram post, it confirmed what I already suspected—the timeless top-handle style is on track to reach cult status.
With the same stealth-wealth elegance that defines every The Row design, the Faye bag has all the makings of a future It-piece. The bowling-style silhouette is what really sets it apart, alongside the slightly grained leather that gives it that perfectly worn-in feel so often associated with quiet luxury. The leather is buttery soft, and it’s currently available in two considered shades: deep chocolate brown and classic black. much like the Marcel and Marlo styles, the Faye Bag has just enough structure to feel polished while still being soft and wearable.
Rosie Huntington Whiteley wearing The Row Faye Bag and Saint Laurent Jacket.
Rosie styled her brown Faye bag with a technical funnel-neck jacket from Saint Laurent, relaxed barrel-leg jeans and black pointed-toe boots, adding just enough contrast to an otherwise understated look. Shop the Faye bag, along with more of the brand’s quietly iconic handbags, below.
Shop The Row Faye Bag
Understated but undeniably chic, it has just enough structure to feel polished while still being soft and wearable. The chocolate brown is my personal favourite.
The versatility of the black is unmatched.
Shop COS Bowling Bag
COS
Montmartre Bowling Bag – Leather
With the same timeless shape and buttery soft texture, COS’s take on the bowling bag is brilliant.
Shop More The Row Bags
The Row
Terrasse Bauletto Bag
The Terrasse Bauletto leans slightly more classic, with its softly structured, almost vintage-inspired shape. It feels refined and grown-up, but still incredibly practical.
The Row
Small N/s Park Tote Edge Bag
The Park Tote is already something of a cult favourite, and for good reason.
This is already a Hailey Bieber-favourite.
Another one of The Row’s latest It-bags, the Ida is clean, structured and subtly architectural.
Such a great spring/summer style.
The Marlo is already an icon, and for good reason. Spacious, sculptural and incredibly refined, this is the It-bag.
The Row
Terrasse To-Go Bag
Sleek, lightweight and easy to carry, it’s perfect for those who prefer a more pared-back, functional bag without compromising on style.






