The spirit of the American West and the magic of the holidays unfolded in Los Angeles over the weekend.

On Friday, Ralph Lauren presented the “Ralph Lauren Holiday Experience” in Los Angeles, a private evening with a live musical performance by Laufey, the Grammy-winning Icelandic-Chinese jazz-pop singer-songwriter and multi-instrumentalist.

The beautifully crafted environment, at 4895 Melrose Place, featured specialized programming throughout the weekend, bringing the World of Ralph Lauren to life.

Notable guests Friday night, who were dressed in Ralph Lauren, included Kate Hudson, Ali Wong, Andra Day, Phoebe Dynevor, Rufus Wainwright, Lake Bell, Cooper Koch, Gia Coppola, Ava Phillippe, Kathy Hilton and Elsa Hosk, among others, who posed in front of a red RL pick-up truck on the red carpet.

Hudson said she has a red truck very similar to the one she was photographed in front of so it made her feel at home.

Over the weekend, the experience extended to the public, inviting families to come together in celebration of community and cherished traditions.

Among the special experiences were the RL67 Vintage Shop, the ultimate gifting destination featuring a curated selection of Polo Ralph Lauren vintage holiday sweaters and denim classics. The RL Workshop featured complimentary customization including embroidery and hand-painting by local artisans on timeless pieces for the whole family. The Ralph’s Coffee Truck served seasonal treats and festive beverages, while the RL Christmas Tree Farm featured freshly cut Christmas trees from Oregon to bring home for the holidays.

In the spirit of togetherness and giving back, Ralph Lauren incorporated charitable offers and activities, supported by Ralph Lauren’s Pink Pony initiative in its long-standing commitment to the fight against cancer. One hundred percent of the purchase price from the RL Christmas Tree Farm will be donated to the Ralph Lauren Center for Cancer Prevention at USC Norris Comprehensive Cancer Center. In addition, guests had the opportunity to make a donation to the Cancer Center through the purchase of an engraved star ornament to the be placed on the onsite Giving Tree.

Additional activations throughout the weekend included artisanal wreath-making workshops, live music by MUSYCA and The West Los Angeles Children’s Choir, festive face paints, RL x Zibby’s Bookshop, and visits from the Polo Bear, among other things.

In addition to Los Angeles, the “Ralph Lauren Holiday Experience” takes place in London, Seoul and Tokyo.