The Federal Aviation Administration is officially recruiting video game players to be part of the next generation of air traffic controllers. Part of that push has been accompanied by a new ad campaign aimed at gamers that uses video game footage and Xbox sound effects to make the pitch that players can earn a six-figure salary by applying their in-game skills to the real world.

Transportation Secretary Sean Duffy shared a statement about the campaign’s outreach to a subset of people who may have some of the necessary skills to work in air traffic control.

“To reach the next generation of air traffic controllers, we need to adapt,” said Duffy. “This campaign’s innovative communication style and focus on gaming taps into a growing demographic of young adults who have many of the hard skills it takes to be a successful controller.”

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