The Chanel It Bag Margot Robbie Says Is “Iconic”

When it comes to celebrity-designer pairings, is there a more perfect union than that of Margot Robbie and Chanel? Robbie embodies everything a Chanel girl is—cool, elegant, confident, and timeless yet forward. So, it makes sense that the brand would tap Robbie to be the face of its modern-day It bag: the Chanel 25.

The Chanel 25 made its debut during the spring of last year, instantly becoming the bag everyone wanted. Celebrities and fashion insiders were soon spotted with the quilted, chain-strap, pocketed, hobo-style bag on their shoulders, and sell-outs in Chanel boutiques the world over soon followed. Although it’s been a year since the initial release of the Chanel 25, the buzz hasn’t died down in the least.

Robbie, who is a Chanel ambassador and has been seen carrying Chanel bags on repeat occasions as of late, has fittingly been tapped as the new face of the bag, with a vibrant campaign to coincide. The film, directed by Michel Gondry, features duplicates of Robbie, wearing jeans and a tweed jacket and carrying the bag in different sizes and colorways, weaving along the streets of Paris. Alongside it is a series of photographs shot by Craig McDean of different versions of the star, showing how suitable the bag is for the on-the-go woman. The campaign also coincides with the release of the new Chanel 25 Mini bag (which still provides plenty of space to store your belongings) in an array of colors and materials, bringing the total size offerings to four.

Scroll on to peruse the campaign and hear Robbie’s thoughts on the newly iconic Chanel 25 bag.

The Video

The CHANEL 25 Handbag Campaign – YouTube

Watch On

I love the mini. I love the maxi. I’m the kind of person who jampacks their handbag with things because I’m always doing so many things in a day. I need my work notebooks with me for meetings and then I’m often going to go see the girls for dinner afterwards, so I’m shoving makeup in too. The CHANEL 25 handbag, it can expand, so I like that. It just means I can fit more in, to be honest. It’s chic. It’s beautiful. It’s cool. The 2.55 quilted bag is such an iconic Chanel silhouette—I think that’s what we think of when we say a Chanel bag and this is kind of like its playful partner. It’s a little more on the go.
Margot Robbie