Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends.
There are years in fashion when the landscape doesn’t just evolve—it tilts. This year has been one of them. In an era defined by creative-director musical chairs, an overabundance of fast fashion, and micro-aesthetics that morph faster than we can track, the industry has felt both restless and on the verge of something new, which is why, when it came time to assemble the 2025 Gen Z Best Dressed List, I turned to the people who understand this shifting terrain most intuitively: Who What Wear’s Gen Z editors. After all, who better to decode the year’s most era-defining looks than the cohort that can spot an archival John Galliano slip on a TikTok thumbnail at 0.2 seconds?
What emerged from our Slack messages and email threads was a portrait of a new generation of style stars rewriting the red carpet in real time. These are the actors, pop girls, and fashion darlings fearlessly mixing vintage with rising designers, or stepping into the ateliers of Chanel, Miu Miu, and other legacy maisons. They’re working with young, razor-sharp stylists who treat every appearance like a conversation—sometimes a love letter, sometimes a rebellion, but always as a means to make a statement and get attention.
There’s an electricity to Hollywood right now, a feeling that the fashion story is shifting scene by scene, outfit by outfit. It’s fresh, it’s unpredictable, and, frankly, it’s the most fun I’ve had covering red carpet style in years. If 2025 were the year Gen Z took over, 2026 is shaping up to be the year they set the entire rule book on fire—beautifully, unapologetically, and in extremely good shoes.
11 Gen Z Celebrities Re-defining Fashion in 2025
1. Lola Tung
(Image credit: Getty Images)
Lola Tung shopping in New York City, December 2025
Lola Tung may have captivated us as Isabel “Belly” Conklin in The Summer I Turned Pretty, but its her carefree polish of screen which has skyrocketed her to the top of my best dressed list. Swinging between Y2K boho and unadulterated elegance with ease, her adventurous styling and keen eye for archival fashion has provided us with one of her moodiest, yet, chicest looks of the year. In a Fay toggle fastened jacket, sumptuous brown cargos and Adidas Samba OG in fresh cow print colour way, she seamlessly blends print with polish, classicalism with trend for a look that captures the very essence of the zeitgeist she hails from.
Shop the key pieces:
Fay
Clasp-Fastening Leather Jacket
Shop Lola’s exact jacket.
COS
Facade Straight-Leg Jeans
These have gone straight into my basket.
adidas Originals
Samba Og Trainers
If you like these trainers, I’d be quick as they’re set to sell out fast.
Valentino Garavani
DeVain Small Shoulder Bag
This bag has just skyrocketed to the top of my wish list.
A perfect way to keep the winter sun at bay.
2. Iris Law
(Image credit: Getty Images)
Iris Law at the Fashion Awards, December 2025
Whilst Iris Law’s famous father continues to turn heads on the big screen, those dialled into the zeitgeist know she her fashion is just as meteoric. Her quintessentially British look blends lustrous textures with contrasting prints, kitschy accessories with cool shoes, to create bold looks which feel innately Iris. Every look feels like a love letter to her exuberant personality and we can’t get enough.
Shop the key pieces:
Make like Iris and have your straps peaking out for a touch of visual intrest this festive season.
The Sei
Draped One-Shoulder Silk Top
TOTEME
Cutout Patent-Leather Pumps
Spliced with cutouts, this Toteme pair of heels gently frames the arches of your feet.
Free People
Snow Angel Faux Fur Scarf
Faux-fur stoles have been everywhere as of late.
3. Bella Hadid
(Image credit: Getty Images)
Bella Hadid shopping in New York City, January 2025
Bella Hadid is Gen Z’s fashion muse, in part thanks to her casual, low-key ‘fits that the model has gone mega viral for over the last few years. While Hadid was largely absent for most of 2025 to focus on her health, the moments the star did pop up were well worth it—namely, this early 2025 appearance in SoHo in an all-black look complete with Saint Laurent sunglasses and a leather funnel-neck jacket. I personally like Hadid’s style when it’s a bit more casual since it feels more authentic to her, so this look ranks among my top five in the year.
Shop the key pieces:
NOUR HAMMOUR
Ariste Oversized Paneled Leather Jacket
Funnel-neck leather jackets show no signs of plateauing in popularity any time soon.
Lace-trimmed skirts show no sign of slowing in popularity any time soon.
Whistles
Black Hera Stretch Suede Boot
If Bella’s Victorian style knee highs are less your speed, why not try this stretchy suede iteration from Whistles.
TOMMY HILFIGER
Leopard Print Padded Shoulder Bag
This Tommy Hilfiger bag has been all over my social media feed as of late!
Nothing screams Bella Hadid more than a clear-lensed sunglass.
4. Kylie Jenner
(Image credit: Getty Images)
Kylie Jenner at the NBA Eastern Conference Finals, May 2025
I love Kylie and Timothée together, sue me! Since they don’t often make public appearances together, I’m always locked into their style when they do—namely, during the latter half of the year when the couple was spotted at several New York Knicks games after the team made it to the NBA semi-finals. I’m zoning in on Jenner’s outfit here, though. The youngest member of the Kardashian-Jenner empire typically goes all out with her outfits, so to see her lean into a simple sporty windbreaker, wide-leg jeans, and a square watch for this specific look felt incredibly off-brand in the best way. I love how casual her style has become over the last year now that she’s been brought out of her shell a bit more by Chalamet. Perhaps we’ll get a full-on King Kylie–era style moment in 2026?
Shop the key pieces:
Mitchell & Ness
New York Knicks Team 2.0 Windbreaker
If you’re on the haunt for a Marty Supreme-coded windbreaker, fit for King Kylie herself look no further!
COS
Facade Straight-Leg Jeans
COS jeans are well-kept fashion person secret.
Prada
Patent Leather Slingback Pumps
Cartier
Panthère De Cartier Watch
If you watched Life of Kylie, you know her Cartier Panthère watch collection is second to none!
LILY & ROO
Silver Large Hoop Earrings
The perfect large hoop will never date, trust me.
5. Addison Rae
(Image credit: Getty Images)
Addison Rae at the MTV Video Music Awards, August 2024
“Okay, okay. I know this look dropped in late 2024 technically, but its legacy carried well into 2025, and I am still thinking about it on a weekly basis. Addison Rae brought drama back to the VMA red carpet that has become overrun by ‘quiet luxury’ black evening gowns by wearing this tutu-and-bra combination that absolutely stole the show. If you’re going to rebrand from a TikTok dancer to the Britney Spears of our generation, this is how you do it right. Inspired by Madonna and instantly bookmarked by half of Gen Z, this look genuinely shifted the lingerie mood. After years of cosy/cute basics dominating the market, we’re finally seeing the return of full-on fantasy. Between the VS Fashion Show comeback and moments like this, lingerie is officially (and delightfully) back.” — Sierra Mayhew, fashion editor
Shop the key pieces:
Miu Miu
Patent Leather Hair Clip
A stocking filler of dreams if you’re still on the hunt!
Fleur du Mal
Seamless Luxe Balconette Bra
Shop Addisons actual bra.
Dolce & Gabbana
Satin High-Waisted Panties
Pair with matching tights and heels for a polished look.
Whilst Addison’s satin peep-toes are custom made Claire Sullivan. These days she almost exclusively Christian Louboutin Kate’s these days.
The Diamond Store
Lab Diamond Stud Earrings 0.50ct H/si Quality in 9k White Gold
Diamond’s are a girls best friend after all.
6. Emma Chamberlin
(Image credit: Getty Images)
Emma Chamberlain at the Loewe S/S 26 runway show, October 2025
In my humble opinion, the evolution of Emma Chamberlain style is one worth studying. Having shed her 2010s, girl-next-door persona (which made her Youtube channel one of the fastest growing of all time) over the years Chamberlain’s style has evolved from quintessential California VSCO into Twiggy with a Gothic twist.
Her innate ability to see past trending fads, opting for shapes which balance timelessness with with self expression is exactly the reason why, all these years later, when she say’s something is cool, its cool.
Shop the key pieces:
French Connection
Alexis Sheer Sleeve Shirt
Will 2026 be the year the collarless shirt gives chic rather than chef?
Arket
Sheer mohair and wool blend knitted sweater
With an opaque finish, layer this knit over a shirt this winter.
Prada
Antiqued Leather Pumps
Before Elsa Hosk helped but these distressed heels on the map, there was Emma Chamberlain ahead of the curve.
Prada
Enchaîné medium leather bag
With a vintage-inspired allure, this Prada bag feels both current and straight out of your Grandams ’70s wardrobe at the same time.
7. Yara Shahidi
(Image credit: Getty Images)
Yara Shahidi at the Loewe S/S 26 runway show, October 2025
“When it comes to Gen Z style icons, Yara Shahidi’s name is always going to make the cut. Her styling is always playful, eclectic, and colorful. Her look at Loewe’s spring/summer 2026 show last month still lives in my head rent-free. I don’t know how, but it taps into so many 2025 trends without feeling overdone or too trendy. From the mesh flats to the bowling bag to the anorak, it seamlessly merges all of these style personas while still feeling authentic to her typical style. It’s the perfect mix of sporty and elegant, which Shahidi does so well. If you see me re-creating this entire outfit soon, please know that Yara Shahidi was the ultimate inspiration.” — Aniyah Morinia, branded content editor
Shop the key pieces:
Rise & Fall
Women’s Cashmere Merino V Neck Jumper
The high neckline allows this v-neck to peak through in the chicest way.
ASOS DESIGN
Funnel Neck Tech Jacket
The pleated sleeves make this jacket look far more expensive than it is.
YAS
Yas Knitted Mini Skirt in Dark Red
Pair with loafers and for a office-appropriate look.
Loewe
Toy Pump in Goatskin
With a chic rounded toe, I have a feeling the Loewe Toy Pump is set to be one of 2026 most popular shoes.
Miu Miu
Arcadie Leather Bag
Mark my words: every stylish person you follow will be carrying Miu Miu’s Arcadie bag in 2026.
8. Adéla
Adéla at the ACNE Studios S/S 26 Runway Show, October 2025
“Adéla knows she’s a pop star princess in the works. Her punk-but-eminine vibe itches a part of my brain that is a Jenny Humphrey apologist. Sorry. Something we have in common is that we love the no-pants trend, and that is why this ACNE Studios look lives in my head rent-free. She’s just too cool for the world.” — Daniela Guevara, assistant social media editor
Shop the key pieces:
COS
Chunky Cashmere Funnel-Neck Jumper
Year after year you’ll reach for this cosy cashmere jumper.
Cou Cou Intimates
The Short Black
All the coolest fashion people are pairing their hot pants with thick chunky knits this winter.
Calzedonia
Mid Sculpt 30 Denier Sheer Tights
Calzedonia is my go to for everyday tights.
Tony Bianco
Sassy Curved Heel Slingback Shoes
9. Doechii
(Image credit: Getty Images)
Doechii at Paris Fashion Week, March 2025
“Half of the allure of this Doechii moment comes from the look itself, no doubt. Dripping in gold from her earlobes to her fingertips, hair coiffed to the gods, and a dress so perfectly square between romantic Greco-Roman draping and modern denim corsetry, the rapper was the image of a Schiaparelli statue. But the real reason this outfit is burned into my memory is because of the meaning of this moment.
“Doechii closed out her first PFW with this look after an onslaught of fashion hits that garnered the attention of every news outlet and fan with internet access—causing the need to be carried by bodyguards through the Parisian streets to move through the sea of fans. She stood at the top of the Centre Pompidou in this show stopping number with so many camera flashes on her that you’d think she was Beyoncé, and I realised what a turning point this was in her life, career, and the world of fashion itself. Suddenly, we had a new, unabashedly cool, and authentic It-girl!” — Alyssa Brascia, associate beauty editor
Shop the key pieces:
AJE
Violette Strapless Ruched Cotton-Poplin Gown
If you’re after a Doechii-approved Goergia Hardinge-esque dress look no futher. Sure this Aje dress has bridal appeal but thats apart of its allure.
LIONESS
Charismatic Denim Corset in Dark Pinstripe
A perk of this denim top is that it allows you to layer on top or wear alone.
Neima Row
Large Gold Tone Flower & Faux Pearl Earrings
Sculpturally breath-taking wearable piece of art.
YSL
Lee Slingback Pumps in Patent Leather
Saint Laurent Lee heels are a fashion person’s favourite.
10. Jenna Ortega
(Image credit: Getty Images)
Jenna Ortega on the 2025 Emmy Awards red carpet, September 2025
“I love this Givenchy look that Jenna Ortega wore to the Emmys. The draping of the large jewels paired with the low-waisted skirt felt like such a fresh take on red carpet dressing.” — Natalie Thurman, senior podcast producer and editor
Shop the key pieces:
ARRANGE
Halter Embellished Top
I could see Jenna in this embellished number.
Massimo Dutti
Long Flared Skirt
A skirt you’ll pull out year after year.
I own multiple pairs of Tony Bianco heels and can attest they’re some fo the most comfortable to date.
Timeless Grace Baroque Pearl Necklace
EBRU Jewelry
Large pearl necklaces ooze the grunge essence Jenna’s known for.
The Diamond Store
Large Lab Diamond Cluster Earrings 1.00ct H/si in 9k
The perfect addition to you’re earring stack.
11. Olivia Dean
(Image credit: Getty Images)
Olivia Dean performing at the Today show, October 2025
“My daily affirmation? Singing the entirety of Olivia Dean’s The Art of Loving on my way to work. Nominated for the 2026 Grammy Award for Best New Artist, the British singer-songwriter has not only topped charts but also inspired many, myself included, to update their Pinterests and mood boards. Dean’s stylist, Simone Beyene, is responsible for the vintage-inspired silhouettes and chiffon and satin drapings that mimic Dean’s verses of self-love, set against a pastel colour palette of pale pinks, butter yellows, and baby blues.
“In October 2025, Dean performed on the Today show in a blushing Chanel tweed set. Hands down, my favourite Olivia Dean look. Something Beyene does exceptionally well is exemplified in how identifiable yet singular Olivia Dean’s look is. Like her music, Dean’s genre-bending style is youthful yet classic. Polished yet playful. And the Chanel set is a perfect example of this effect. Dean elegantly wears the retro, boxy silhouette, lined with aqua-coloured beading, Old Hollywood glam, and gold bangles.” — Josephine Hadjiloucas, assistant shopping editor
Shop the key pieces:
Reformation
Trista Jacket
This baby blue collarless blazer oozes the same playful vibe Olivia brings to dressing.
Reformation
Aurelia Skirt
And a skirt to match, chic!
Russell and Bromley
Charming
Whilst the Chanel Ballet Flats stay on my never-ending wish list, Russell and Bromley’s aptly named Charming will more than suffice for now.
Essential 6.5mm Hoop in Gold
I wear Astrid and Miyu huggies every day!







