Austin is known for its barbecue, live music and vibrant, lively atmosphere. It’s also known for its ideas, which are as tempting to me as the brisket I’m hoping to devour. 

I’m heading to SXSW this week for the first time. I imagine there’ll be a distinct pulse to the city, a palpable electricity that everyone who visits can feel, especially when a massive global event is underway. And between the premieres and panels, and concerts and crowds, I’m hoping to stumble on the next big innovation that will shape our world. 

AI will likely be a focal point, but I’m also expecting to see a true intersection of human connection, art and technology. SXSW has always been a melting pot: directors and actors sharing sidewalks with tech founders, musicians hauling guitars past venture capitalists and comedians, and journalists like me trying to keep up with everything. (And believe me, I’ll try my very best to keep up.) 

That collision is the true magic of SXSW. 

I’m especially ready to hear about the path of creative storytelling and emerging tech in 2026. How are artists and innovators finessing the AI evolution? How are they trying to reshape how these tools will be used, rather than letting the tools reshape them? 

I’m also jittery for discovery. Which documentary will break open a viral discussion? Which celebrity guest is going to generate the most buzz? What offhand comment in a panel is going to shape headlines for the next few days? 

SXSW has more to see and do than I can reasonably aim to cover in just a few days. I’m told it’s chaotic, overwhelming, exhausting, exhilarating and energizing. And that’s exactly where I need to be. I can’t wait.