This year at CES 2026 everybody was pretty confused about the new “Micro RGB” and “RGB Mini LED” TVs that use similar technology but carry different names. Now, Sony has come up with another label for its own Mini LED TVs with RGB backlighting: True RGB. The idea is to emphasize that the individual red, green and blue LED backlights allow for “purer color, greater brightness, and the largest color volume ever achieved in Sony’s home TV history,” the company said.

To be clear, this is not some new technology that Sony just came up with — it’s the same Micro RGB tech we saw earlier this year from Samsung, LG, HiSense and others. These TVs use pure red, green and blue LED backlights along with an LCD layer (rather than solid blue LEDs and quantum dots like Mini LED TVs) to produce the final picture. This display tech is supposed to deliver better color accuracy and more brightness than regular Mini LED TVs. (It’s not the same as OLED tech, in which each pixel acts as a light source.)

However, Sony says that the way it processes the image makes its True RGB TVs stand out from rivals. To control the LEDs more precisely, it borrowed algorithms from its wildly expensive professional reference monitors. That supposedly allows for more precise color control and higher brightness that allow movies and series to look more like the creators intended. It also reduces the “blooming” that occurs when light leaks into neighboring pixels, while improving color accuracy when viewing the TVs from an angle.

Every TV maker claims to have the best technology, but Sony has a lot of credibility due to its history with cinema cameras, Hollywood productions and reference monitors. We’ll have to wait until spring this year to see the new Bravia True RGB TVs for ourselves, but prior to that, the company has promised to release “additional details” about them in the near future.