So far, however, the predictions that the mass automation of coding will leave outsourcing firms obsolete seem overblown. Their clients often hope AI will create huge productivity gains by, for example, using the technology to quickly and cheaply build a new internal HR tool. But such improvements in productivity are only possible in “greenfield” environments with “clean architecture”, argues Atul Soneja, chief operating officer at Tech Mahindra, an IT firm. Deploying AI in “brownfield” environments—with legacy code, a lack of documentation and multiple systems that must all continue to operate in real time—is far trickier. In the end, clients often realise that their AI dreams were too ambitious and end up hiring as many outsourced coders as before, say executives.

What is more, the AI boom may present an opportunity for the consultancy arms of India’s outsourcers. They argue that they can now fulfil more of a strategic role for their clients: getting the most out of AI requires understanding all of the context around the problem, something that consultants with experience across businesses can offer. Nandan Nilekani, one of the founders of Infosys, reckons that such services related to AI could be worth $300bn-400bn by 2030.

Here is more from The Economist.