Snoop Dogg wore two different sneakers, a pair by Columbia and another by Salomon, on the first day of the 2026 Milan Cortina Winter Olympics on Friday. The rapper, who is also an honorary coach of Team USA, attended the curling mixed doubles round-robin match between Team USA and Team Canada, which took place at Cortina Curling Olympic Stadium in Cortina d’Ampezzo, Italy.

For the event, he wore the Columbia Men’s Konos TRS OutDry shoe in the Silver Grey/Vivid Blue colorway. The hiking and running sneakers feature a technical mesh upper in gray, a half white and blue midsole and a black outsole.

The brand describes the Konos sneaker as being a waterproof, lightweight road-to-trail shoe that features its underfoot system that provides advanced cushioning, stability and traction. The sneakers retail for $90. He paired the shoes with matching “Coach Snoop” sneakers in blue with stars going down the sides, and a red and blue Columbia track jacket.

Once he was sitting on the stands, the rapper switched into a pair of navy blue Salomon shoes. He appeared to be wearing the Salomon Quest 4D Gore-Tex Forces 2 En. The shoes are a mid-cut hiking boot, white a navy blue leather and synthetic upper, white accents at the heel and a black rubber outsole.

In 2023, Salomon and the Milano Cortina 2026 Olympics announced the signing of a partnership for the 2026 Italian Winter Games 2026. The French brand, which is a leader in mountain sports, is set to provide clothing, footwear and accessories for the games for the technical staff, competition judges, volunteers and staff.

After serving as a torch bearer for Team USA and a special correspondent for NBC during the Paris Olympics in summer 2024, Snoop Dogg is back with a new title: honorary coach to Team USA, which he will take up in addition to his correspondence duties with NBCUniversal.

The last edition of the Olympics also served as a platform for Snoop Dogg to show off his fashion sense. He wore an equestrian outfit which got everyone talking, and laced up Skechers shoes throughout — the rapper is an ambassador for the comfort-focused footwear brand based in Manhattan Beach, Calif.

He’s continued to wear his Skechers after the summer Olympics concluded. At the 2025 BET Awards in June, Snoop Dogg wore blue Skechers from his Snoop One-Boss Life collection, completing a monochrome ensemble and coordinating with his wife.

The Milan Cortina Olympics are unfolding in Italy from Friday to Feb. 22, with top athletes in skating, skiing, snowboarding and more sports competing.