It seems like any and every industry can have its own awards show these days. And why not? Most of us appreciate a chance to bust out the sequins and satin from time to time. If you can celebrate excellent work or make some extra biz dev bucks at the same time, all the better. Snap is the latest social media company to launch its own take on the glitz and glam. The Snappy Awards Show will be held at the company’s headquarters on March 31. Comedian and content creator Matt Friend will host the event.

Snapchat has been adding more tools for influencers to build audiences, most recently launching individual creator subscriptions. An awards show seems to be part of that same agenda, spotlighting popular personalities from many different fields. There will be Snappys handed out for categories such as Spotlight MVP, Best Storyteller and Breakout Creator of the Year, plus awards for collaboration, cultural impact and success in single subjects.

Snapchat isn’t the first social media platform to honor the personalities using it. TikTok hosted its inaugural awards show in the US last year.