Saucony has unveiled the next chapter of its “Run as One” brand platform with the launch of a new short film.

Called “The Runners,” the Wolverine Worldwide-owned brand noted that the film aims to “offer an unbroken visual journey through the people, products, and moments that define Saucony’s commitment to its growing community.”

“Run as One has always been more than a tagline for us, it’s the lens through which we make every decision,” Rob Griffiths, brand president at Saucony, said in a statement. “‘The Runners’ captures the spirit of what we believe: that running is ultimately about the connections we forge, the communities we build, and the collective energy that propels us forward.”

The company further noted that the film tells a story of pure human connection, a visual thread woven through the diverse individuals, experiences, and expressions that make up the Saucony community.

From products and events to run crews, collaborations, and partnerships, the film serves as an allegory for everything Saucony creates: connected, purposeful, and unashamedly loyal to the sport and community it serves, the company added.

Gus Johnston, creative director at Saucony, described the film as a result of wanting to “create something that felt honest and meditative, something that captured the quiet power of connection that happens when people come together.”

“This isn’t a marketing campaign, it’s a reflection of who we are,” Johnston said.

To celebrate the launch of the new film, Saucony hosted an invite-only world premiere at New York City’s Metrograph theater on Thursday night. Brand partners, creative collaborators and members of the community came out for a screening, which was followed by a short Q&A segment with Griffiths and Johnston.

“Bringing our community together for last night’s premiere at the Metrograph was a continuation of that philosophy, creating a moment where we could experience something meaningful, together,” Griffiths added. “This film is a tribute to every runner who has ever felt that sense of belonging on the run.”

The launch of this film comes one day after Saucony’s parent company noted that the brand had an “all-time record year” in 2025.

On Thursday, Wolverine Worldwide posted total revenue for 2025’s fourth quarter of $517.5 million, up 4.6 percent from $494.7 million in the same year-ago period. Net earnings in the quarter were $32.5 million, up 36.6 percent from $23.8 million over the same period.

In the fourth quarter of fiscal 2025, net sales at the Saucony brand were $125.9 million, a 26.4 percent increase from $99.6 million just a year ago. As for the full year 2025, net sales at Saucony jumped 31.1 percent to $533.1 million, up from $406.5 million.