Rosie Huntington-Whiteley marked her new role as a ViX Paula Hermanny global ambassador with a collaborative collection of resort and swimwear, spotlighting the luxury style codes of the brand with fresh designs evocative of the model’s own fashion sense. The collection is available on ViX Paula Hermanny’s official website beginning Tuesday.

“What makes this partnership so meaningful to me is that it goes beyond being a global ambassador,” Huntington-Whiteley told WWD via email of her partnership with the Paula Hermanny-founded label. “I’m also working alongside Paula as a designer, which has been such a rewarding creative experience.”

The collection goes beyond swimwear to resort pieces with versatility front of mind. “I always gravitate toward pieces that are versatile and easy to style in different ways, so the silk dresses in the collection are among my favorites,” Huntington-Whiteley said.

“They have a beautiful simplicity to them but still feel very striking because of the cut and movement of the fabric. They’re the kind of pieces you can throw on after a day at the beach, add a sandal or a heel, and feel instantly put together.”

Huntington-Whiteley’s appointment as a global brand ambassador for ViX Paula Hermanny comes as part of the model’s longtime admiration for the brand. “I’ve been wearing ViX for years, so this collaboration felt like a very natural fit for me,” she said.

“I’ve always loved the ease and elegance of the brand, it’s the sort of swim and resortwear I instinctively pack when I’m traveling.” Working on the collaborative collection has also been “a joy because we share a very similar design sensibility. We both appreciate pieces that feel refined and feminine but still effortless,” she said.

“This first capsule collection really feels like the beginning of something,” Huntington-Whiteley said. “I’m excited to continue collaborating on future collections and evolving the designs together over time. Paula has built such a beautiful brand with a very clear point of view, and I’m thrilled to be part of its next chapter, both representing it and helping to shape what comes next.”

Paula Hermanny founded her resort and swimwear brand in the early 2000s, now with more than two decades of experience in luxury designs. Collections merge Brazilian beach fashion with contemporary markets, with a versatile appeal.