Masters said: “For the first time the Premier League is going to have its own customers.

“This is a new app you can download and have on your smart TVs, your laptops, and watch 380 matches and loads of shoulder content, 24/7 channel service and it’s going to be an exciting product.

“We’re also looking to learn, to see how that might be replicated all around the world.”

Masters added “if it goes well, it may be replicated” but did not “want to predict further than that” at this stage.

The launch will coincide with the opening of a new Premier League Studios production hub in Olympia in London.

Traditional broadcast rights have been a highly lucrative source of revenue for the league, with the current domestic package split between Sky and TNT worth a record £6.7bn.

However, offering action to fans directly through their own subscription-based platforms opens up the opportunity for organisations to have greater control over the distribution of content, and potentially take in more revenue.