Pernod, Jack Daniel’s Maker Brown-Forman Are in Merger Talks


While Brown-Forman’s owners haven’t been eager to sell the company, Pernod’s family ownership could help ease the way for a deal, JPMorgan Chase & Co. analysts said in a report Thursday. “We would assume that any deal would be stock-based, which would allow the Brown family to maintain a significant ownership stake and share in potential longer-term upside,” the analysts wrote. 



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