Back in January, one of my colleagues confidently claimed that peplum jeans would be the first big denim trend of 2026. Now, three months later, I have to give credit where credit is due: she was right. Our senior editor, Allyson Payer, tried on Agolde’s Peplum Jeans ($298) for her aforementioned story, and they sold like hotcakes. Luckily, other denim brands have caught on and have plenty of pairs of peplum jeans in stock, including at lower price points. Case in point: H&M.

H&M just dropped its new Wide High-Waist Jeans ($40) with that unmistakable peplum silhouette that never fails to get people talking. Should we have left peplums in 2011? Are they legitimately cool again, or is it like trying to make “fetch” happen? Only time will tell, but H&M’s $40 price tag is not an unreasonable entry point to test-drive the trend right now. Scroll down to shop H&M’s newest jeans before they inevitably sell out.

Shop H&M’s New $40 Peplum Jeans

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