As quick commerce tests sentiment, airlines are undergoing their own. IndiGo faces strong headwinds from the mass flight cancellations — including cost burden and loss of goodwill. Yet, given its continued cost advantage and muted capacity growth by peers, there won’t be any structural damage, according to HSBC. Reputational harm to the firm is likely to be short-lived, the analysts said. Some of that outlook is already reflected in the price, with the stock halting a seven-day fall on Tuesday as bargain buyers stepped in. Meanwhile, the aviation regulator has asked IndiGo to cut 10% of its flight routes, after an earlier order calling for a 5% reduction.