Jordan Brand Proved ‘Very Powerful’ for Famous Footwear in Q4


’s new partnership with Jordan Brand continued to bear fruit in the fourth quarter.

Jay Schmidt, president and chief executive officer of Famous Footwear parent Caleres, told analysts on the company’s fourth quarter earnings call on Thursday that Jordan brand sales proved to be “very powerful” during the holiday season.

“The launch of Jordan earlier in the year contributed steady momentum throughout the holiday season remaining a top 10 brand and reinforcing Famous’ ability to launch leading brands and deliver powerful results,” the CEO said. (Famous Footwear secured Jordan Brand as an all-door exclusive for the shoe chain channel across men’s, women’s, kids and accessories by the back-to-school season in 2025.)

Schmidt added that during Q4, men’s footwear performed best in the quarter, while kids’ shoes performed in line with the total and women’s unperformed slightly. Still, fashion boots were a standout category, the CEO said.

Aside from Jordan, top growth brands for the quarter at Famous Footwear were Skechers, Birkenstock, Timberland, Sorel, Brooks and Columbia, with Crocs also seeing momentum at the retailer.

In fiscal 2026, Schmidt noted that the company plans to expand further into higher demand brands and products while exiting underperforming labels at Famous Footwear. “We’re also expanding immersive brand takeovers that have been driving outsized growth at key points across the seasons with multiple takeovers planned for core brands throughout 2026,” he said.

Schmidt also underscored the success of Famous Footwear’s “Flair” concept stores. He noted that the company ended fourth quarter with 57 Flair locations, which generated a 4.5-point sales lift overall and a 6-point sales lift for stores converted in the last year. Caleres plans to build on that momentum with additional Flair openings in 2026, ending with a range of 65 to 75 locations by year-end.

This comes as the St. Louis-based company said on Thursday that net sales in the fourth quarter of fiscal 2025 totaled $695.1 million, up 8.7 percent from $639.2 million the same time last year. Net sales in the period excluding Stuart Weitzman, the company’s newest brand, were $638.7 million.

By segment, Famous Footwear saw net sales decrease 1.2 percent versus the year-ago period, with comparable sales up 0.1 percent. Caleres’ brand portfolio division reported a net sales increase of 20.3 percent in the period. (Excluding Stuart Weitzman, net sales in the brand portfolio increased 1.5 percent.)



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