MILAN — Milan-based communication company FSB Group is debuting Runway, a new business unit within its portfolio dedicated to the creation, production and direction of fashion shows.

The move builds on the firm’s accrued expertise in the field, especially over the past three years when it oversaw production for catwalk presentations of marquee fashion brands, from Diesel and Missoni to Maison Margiela, Roberto Cavalli and Marni, among others.

“With the launch of Runway, we are systematizing the heritage and know-how developed over the years. We bring with us a portfolio of prestigious collaborations and a proven methodology: for us, the fashion show is an ecosystem where creativity and logistics must align perfectly,” said Filippo Richeri Vivaldi Pasqua, partner at FSB Group and managing partner of Fasten Seat Belt, anther division of the communication group. “We position ourselves as the partner of choice for those seeking executional excellence and narrative sensitivity,” he added.

Headquartered in Milan, Runway provides brands with end-to-end management and execution, from concept development to direction and staging, through to the coordination of logistics and operations.

Richeri Vivaldi Pasqua will lead the new unit alongside newly appointed managing director Francesca Nicoli, who most recently served as head of events and business director at Fasten Seat Belt.

Over a 20-year career in the fashion and luxury sectors, Nicoli’s résumé includes early stints at Trussardi in charge of global events and communication campaigns, as well as the role of head of international events at Bally.

FSB Group includes a network of Italy-based communication service providers, including Ready2Fly, Take Off, The Airline, Fasten Seat Belts and Red Eye.