I Have Found the 11 Best Teddy Coats You Can Shop Now

As the temperature continues to plummet, you inevitably need to invest in the right kind of coat, jacket or outerwear piece to keep the chilliest spells at bay. We have seen a rising demand for cutting-edge, trend-driven styles such as funnel-neck jackets, floor-skimming wool coats, and options featuring handy scarf details this season. However, there is one coat style which comes to the fore each and every winter, and has done so since 2013. People with good taste, be that influencers, celebrities and street style stars, have been championing this piece since it debuted on the Max Mara runway, and it has defied short-lived trends and flippant fads, rising to the dizzyingly high apex of fashion’s most desirable items, and staying up there quite firmly. I am, of course, talking about the teddy coat.

Taylor Swift seen arriving at The Late Show in New York, 10/12/2025.

Taylor Swift seen wearing a Max Mara Short Teddy Bear Icon Coat in alpaca and wool (£2,110).

Testament to the teddy coats unwavering popularity, Taylor Swift was just recently snapped sporting Max Mara Short Teddy Bear Icon Coat, in a cool beige tone. She paired it with a khaki crew-neck sweater, a tartan miniskirt and charcoal-toned, knee-high suede heeled boots, for a grown-up but wealth-whispering take on prep, adding further to the celebrity kudos of the piece.

I wanted to launch an investigation as to why the teddy coat remains so popular, and so I tapped an elite group of leading industry experts for their insights and styling advice, and, as we do so well at Who What Wear UK, tried on an assortment of styles with a little help from some of my most stylish colleagues. From true luxury pieces, takes from emerging brands, as well as affordable, but chic, highstreet options, I’ve gathered a roster of perfect teddy coats for every style, taste and budget, so you can make a worthy investment which will, hopefully, become your favourite winter staple, year after year. Scroll on now for my findings and very best shopping picks.

Are Teddy Coats a Timeless Style?

“Well, yes,” notes Ian Griffiths, the Creative Director of Max Mara. “The teddy bear coat has been a bestseller for Max Mara since it was first introduced in 2013. So we’re talking about 13 years later, and, with no sign of the appetite for the teddy bear coat abating. So, I think you can truly describe it as a timeless item or an item whose appeal is timeless—what I would describe as an object of desire.”

“Teddy coats return year after year because they’re genuinely timeless,” adds celebrity stylist Emma Lane. “They’re cosy, practical, and endlessly adaptable, which makes them the piece people reach for when the temperature drops. For 2025, and going into 2026, we’re seeing a renewed desire for comfort that still feels chic. Teddy coats deliver exactly that. The silhouette and texture feel luxurious yet relaxed, which means they never really date. Designers reinterpret them each season, but the core appeal stays the same: they add warmth, softness, and instant style to any outfit. It’s one of those pieces clients consistently pull out, season after season.”

What Is the Inspiration Behind the Teddy Coat?

“I mean, really, there’s a clue in the name,” remarks Griffiths. “The inspiration was teddy bears. I was noticing how people were attaching little toys to their bags to their keys, and so on, like little children’s toys. This struck me as being synonymous with a desire to retreat to childhood in a big, scary world. I was looking for something that would give a tremendous sense of comfort. The Italian word coccole, meaning ‘cuddle’; [I wanted to design] a coat that would cuddle you like a parent would a child. I wanted a coat that was like a big pet bear, your favourite animal, your favourite toy when you were a child.”