Hailey Bieber

In early January, Hailey Bieber teased Rhode’s upcoming 2026 product launches on IG. At the time, I spotted a bronzer, lip shimmer, and mystery item. The latter was featured in a short video clip. It appeared to be a white cream housed in small gray jars, being pushed through a production line. At the time, I guessed it was an eye cream. It made sense that she would expand the brand’s peptide-spiked eye-care offerings after the success of the Peptide Eye Prep Patches.

Well, dear reader, I like to think I can admit when I’m wrong, which I will do so now. Bieber just revealed two new upcoming Rhode products, and neither of them is an eye cream (at least not yet…I’m still holding out hope). Keep scrolling to see which two new Rhode products are about to be all over IG and TikTok.

Hailey Bieber featured in a Rhode campaign

Here’s a look at Rhode’s latest campaign, featuring one of the new products…

(Image credit: Rhode)

Rhode’s Caffeine Reset

Rhode Caffeine Reset

(Image credit: Rhode)

The first product we need to talk about is Rhode’s new Caffeine Reset. This is a skin-sculpting cream face mask that’s packed with caffeine (duh!) to energize tired skin. The brand promises it will make the skin look lifted, refreshed, and less puffy in a matter of minutes. The best part? It works instantly and over time, so it will keep the skin looking sculpted throughout the day.