At the start of the year, Google introduced Personal Intelligence, a Gemini feature that allows the chatbot to pull information from the user’s other Google apps and services to generate personalized responses. After making the feature first available to Google AI Pro and Ultra subscribers, the company is expanding availability to more users in the US.

Google is kicking off the expansion with AI Mode. Starting today, anyone in the US can enable Personal Intelligence inside of the company’s dedicated search chatbot. To enable the feature, tap on your profile, select Search personalization, followed by Connected Content Apps. From there, select Connect Workspace and Google Photos.

In the coming weeks, Google will start rolling out Personal Intelligence to free users of the Gemini app in the US, with international availability to follow thereafter. The company plans to do the same with Gemini in Chrome, where personalization will first roll out to users in the US before becoming available in other countries.

Google suggests a few different use cases for Gemini personalization inside of AI Mode, the Gemini app and Chrome. For instance, say you turn to AI mode for help with planning an upcoming trip. Instead of generating a generic itinerary, the chatbot will pull information from your apps to suggest something more tailored to your interests. It can also help you with troubleshooting in cases where you can’t remember the exact make or model of a device you’re trying to fix, as long as there are some hints to its origin contained inside of your Gmail account.

In each case, Personal Intelligence is disabled by default. Gemini will not personalize its responses unless you enable the new feature. Additionally, personalization is only available to personal accounts and not for Workspace business, enterprise and education users.