Form brings better, AI-enabled swim coaching to its smart goggles


Back in , Form made — and you’re going to have to forgive me for the most inevitable pun in history — a big splash with its first smart swimming goggles. The company has several since, and it just the latest version of its HeadCoach software, which is designed to deliver personalized swim coaching using AI.

Available through Form Premium, HeadCoach 2.0 effectively functions like a virtual coach, analyzing each swim and providing immediate feedback in the Form app. It’ll highlight both your strengths and areas of improvement, reminding you what to focus on via the goggles’ augmented reality display.

HeadCoach 2.0 analyzes metrics like distance per stroke (DPS), stroke rate, pace and heart rate, as well as your personal Form Score and existing app data. Insights can be tailored to an objective you set, such as improving your technique or preparing for a race, with HeadCoach zoning in on what you should be trying to achieve in your next session to achieve your goals.

HeadCoach 2.0’s insights are based on data from millions of swims, with input from professional coaches and Olympic swimmers. The idea appears to be data-led virtual guidance informed by humans, so you can trust the feedback you get in the app.

HeadCoach 2.0 is available now to all Form Premium subscribers, which costs $10 per month after a free one-month trial.



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