Ford’s annual US auto sales rise 6% on demand for hybrids, affordable pickup truck


Jan 6 (Reuters) – Ford on Tuesday reported higher auto sales in the U.S. in 2025, as strong ​consumer appetite for its hybrid models and affordable pickup ‌truck helped it offset slowing electric vehicle sales.

The Detroit automaker’s annual sales ‌rose 6% in 2025 to 2,204,124 units, from 2,078,832 a year ago.

The announcement comes a day after automakers such as Toyota, Hyundai and General Motors also reported higher annual sales ⁠despite a turbulent year ‌for the industry, marked by tariffs and the removal of a $7,500 electric-vehicle tax credit.

Ford said its ‍buyers leaned on affordable base models of vehicles to deal with the industry’s high prices.

In Ford’s best year ever for hybrid vehicles, ​sales rose nearly 22% to 228,072 units, from 187,426 ‌units a year ago.

Demand for its affordable, compact Maverick truck also stayed strong; sales of the vehicle rose about 18% to 155,051, from 131,142 a year ago.

“(Maverick sales) really had a big impact on how we addressed affordability in the ⁠market,” said Andrew Frick, head ​of Ford’s gas and electric-vehicle operations, ​on a Monday evening call.

In December, the Detroit automaker said that it would take a $19.5 billion writedown ‍and scrap several ⁠electric vehicle models, a dramatic example of the auto industry’s retreat from battery-powered models in response to the ⁠Donald Trump administration’s policies and weakening EV demand.

(Reporting by Nathan Gomes and ‌Nora Eckert, additional reporting by Aishwarya Jain in ‌Bengaluru; Editing by Sahal Muhammed)



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