Elizabeth Arden’s first major fragrance launch in nearly a decade has arrived.

The Revlon-owned brand has debuted Eternal Aura, a floral-amber eau de parfum fronted by actress Leighton Meester. The fragrance retails for $89 for a 50-ml. bottle.

It marks a first new fragrance pillar for Elizabeth Arden since the launch of My Fifth Avenue in 2018, and comes as Revlon looks to both reinvigorate the Elizabeth Arden brand and ramp up efforts in fragrance across its portfolio.

“At Revlon, we’re in what I would call long-term value creation and rebuilding mode,” said Amber Garrison, who joined the company last fall from The Estée Lauder Cos. as president of Elizabeth Arden and fragrances at Revlon. “Elizabeth Arden has a long history of excellence and credibility in fragrance, and we felt it was time for a new articulation of that vision.”

Eternal Aura — whose name was partly informed by the recent cultural rise of the word “aura” to describe effortless cool — joins fragrance pillars like Red Door, 5th Avenue and Green Tea at Elizabeth Arden. The scent will be in roughly 2,000 doors globally within one month of launch, with retailers including Macy’s, Belk, Boscov’s and Elizabeth Arden counters nationwide. Online distribution will also include Ulta Beauty and Amazon.

“From a consumer perspective, we think this fragrance could be applicable to any woman who is amplifying her aura, but certainly it speaks to Millennial women because they are in that rush hour of life where they’re balancing responsibilities, personal goals, ambitions — all the things that happen at that stage,” said Garrison, adding that notes include golden pear, pink pepper, magnolia and tonka bean.

Fragrance makes up roughly a quarter of Revlon’s sales, which in 2024 were an estimated $2 billion globally, according to WWD’s annual ranking of the top 100 beauty companies. The company holds several fragrance licenses, including those for Juicy Couture, John Varvatos and Ice Spice’s inaugural line, which will debut its first scent this year. Revlon also recently inked a deal with Champion to launch men’s and women’s fragrances beginning in 2027.

“We are definitely in the mode of looking at our portfolio and thinking about how to grow it, how to expand it, how to inject new energy and new excitement into it,” said Garrison.

In terms of the Elizabeth Arden brand specifically, the top priority is “accelerating the brand through our core and through innovation,” said Garrison, adding that Elizabeth Arden will also be rolling out new skin care products in 2026.

“We’re focused on the customer that is highly science-attuned…who is starting to see the signs of their life experiences in their skin, and who would like a brand who understands that and accompanies them through all those changes and stages,” she said.

In the meantime, the rollout for Eternal Aura will lean more into influencers and social media than any previous Elizabeth Arden launch as part of the brand’s “360-degree strategy” for the debut.

“Elizabeth Arden is a very important brand to us in fragrance and what you’ll see is more and more focus on the category. A new fragrance pillar is a new idea, a new articulation of equity. And Eternal Aura captures something very current,” Garrison said.