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Brick-and-mortar jewelry stores are going extinct, with online retailers and standalone brands offering online shopping experiences so bespoke (sending you free ring sizers and providing 24/7 online customer support, say) that scoping out your latest watch or ring addition in person becomes more of a choice and less of a necessity.

And while it can be intimidating to drop hundreds of dollars on an heirloom-worthy accessory without first seeing it IRL, we’re here to assure you that you’ll likely walk away from the experience feeling nothing short of satisfied. In other words, no return labels will be necessary. There are many leading jewelry brands with big online presences that are worth both your attention and your hard-earned money. Our team of editors is particularly partial to the likes of BaubleBar (we appreciate its fun, statement-making, Gen Z–approved bracelets, earrings, and more) and Ana Luisa, not to mention high-end alternatives such as David Yurman, Michele, and Monica Vinader.

Guess what, though? Every last brand we just name-dropped is available at Nordstrom, meaning you can bless yourself and your jewelry box without having to spend hours perusing multiple sites and picking “the one.” Simply hop inside Nordstrom’s jewelry category and explore its thousands of styles, all of which manage to ace the industry’s latest and greatest trends.

We’ll be rounding up our top suggestions for online jewelry brands to shop at the retailer shortly, but it’s wise to get acquainted with said trends beforehand, so that you have a clearer picture of the accoutrements most prized by the fashion set as we speak. First off, beads have had a surprising boho-chic resurgence on fall 2025 runways: spearheaded by labels like Anna Sui or else swapped for their cousins — shells — by Valentino. The end result? Necklace strands have become free-spirited and youthful to the max, making them something that could breathe life into flowy Chloé blouses and corp-core getups alike: good news for every maximalist out there who takes joy in the oversized and the bold.

According to Net-a-Porter, a luxury womenswear retailer that, similar to Nordstrom, knows what shoppers are obsessed with at any given time, has also called out emeralds as the jewel du jour: adding that chokers are slowly but surely becoming the It-thing, too, especially in their more elevated, grown-up manifestations. WWD Shop has already put its money on the latter; quite recently, our team published a trend piece about the 2016 mania that’s taking over FYPs this year. With it, of course, the types of chokers sported by Taylor Swift and other starlets at the time are getting a revival, and we’re loving what we’re seeing.

That being said, we made sure to sprinkle this roundup with precious emerald hand chains, more-is-more beaded necklaces that will pop against all your darker cardis this season, as well as a very special crystal-clad choker from Swarovski that’s a far cry from its faux-tattoo counterparts of yore.

Can’t wait to start styling these picks? We thought so, and now you can get your hands on the goodies earlier than usual — by signing up to become a Nordy Club member, which unlocks access to two-day shipping and points on every purchase.

What could get better than that? Oh, we know: Nordstrom’s extensive yet carefully curated collection of gorgeous jewelry.

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David Yurman

Looking for the peak of craftsmanship? Turn to David Yurman, an upscale jewelry brand that was founded by David and Sybil Yurman: he a sculptor, she a painter. All things considered, each of the couple’s selections exudes artfulness — prioritizing top-quality design and materials meant to last a lifetime. David Yurman’s most popular creations remain the low-profile, gem-bedecked Cable Flex Bracelet (originally hand-twisted by the man himself), the Sculpted Cable Micro Huggie Hoop Earrings, and the highly customizable Pavé Initial Pendant.

At Nordstrom, the brand sells more than 1,100 of its items, spanning from rings that are miniature versions of said Cable Flex Bracelet to chain necklaces for men. When you get a feel for David Yurman’s standard of excellence, it will be hard to only get one thing.

Unconvinced? Take it from stars like Jenna Ortega, Scarlett Johansson, and Alix Earle, who have all said “yes” to David Yurman at one point — taking their red-carpet or everyday ensembles to glamorous heights.

Monica Vinader

Circa-2008 brand Monica Vinader comes straight from the UK and prides itself in sustainable practices. Think: the use of 100-percent recycled gold and sterling silver, recyclable packaging, circularity, and supply chain traceability that lets every customer know exactly where their new splurge is coming from.

As for what’s actually worth splurging on here? Roman coin–like pendant charms mirroring the symbolic, antique-coded jewelry that was spotted on Taylor Swift not too long ago; sculptural, biomorphic hoops punctuated by pearls similar to those that hung off models’ earlobes on the Schiaparelli fall runway; and the kinds of dainty-yet-impactful tennis bracelets that never go out of style.

At Nordstrom, Monica Vinader favorites go for up to $4,250 (that’s how much the charm-ready Alta Capture Charm Bracelet, crafted out of 14-karat gold, costs), but you’ll easily be able to bump down their cost-per-wear ratios based on, well, how often you’ll be tempted to wear the pieces. Hint: on repeat.

Ana Luisa

If you have social media, you’ve probably already heard of Ana Luisa. Based in Brooklyn and perpetually aligned with the moment (as well as what consumers are craving in the jewelry universe), Ana Luisa is also a champion of affordable bijouterie that’s tarnish-proof and meant to become a staple in your style. Everything we’re recommending below clocks in at under $90, and you can wear Ana Luisa while showering, sweating, or traveling — knowing that its mixed-metal bangles, edgy, watchstrap-evoking bracelets, and signet rings (a style worn by Zendaya, Taylor Swift, Jacob Elordi, and more) will never turn green or look less than their absolute best.

Compared to a brand like David Yurman, Ana Luisa has a pretty small presence at Nordstrom, with only 300-plus shoppable finds. But rest assured that this is more than enough for building out your wintertime jewelry equations while acing the reigning looks of 2026.

BaubleBar

Having collabed with everyone from Disney and Olivia Palermo to Peanuts and the NFL, BaubleBar is deeply embedded into culture at large. It’s a masterclass in the balance between trendiness and accessibility; doesn’t exclude demi-fine offerings from its roster; and has reaped many rewards from its digitally native business model (testament to the fact that people have, indeed, moved online to shop for their next necklace).

Make no mistake, though: While BaubleBar is all about keeping those prices down, nothing about it screams “costume jewelry.” You’ll find colorful, crystal-and-enamel BaubleBar creations on Nordstrom’s e-shelves: joined by fancy resin beads dotting necklaces, goldtone-plated brass ear crawlers beautified by pearls that look pretty enough to be real (while never costing you a pretty penny), and similar treasures that inspire nothing short of adoration.

Michele

Reminder: Watches are jewelry, too, blending the essential function of timekeeping with aesthetically pleasing appearances that can do the work of your most cherished bracelet. Contrary to popular belief, Nordstrom is replete with watches from brands like Ferragamo, Balmain, Gucci, and Versace, but if you’re looking for something less loud and made especially for women, point your attention to Michele.

Famed for its Art Deco–inspired chronometers that often feature seven-link bracelets, mother-of-pearl dials, and hand-set diamonds, Michele is generous with what it treats Nordstrom’s inner circle to. We’re fond of its two-tone metals and other special touches like those monogrammed crowns out of red cabochon. Utter luxury, to be savored by horologists and new watch-world initiates both — just one click away.

More Winter Jewelry Trends to Shop at Nordstrom

What to Consider When Shopping for Jewelry Online

Shopping for yourself or that special someone? It’s important to keep a few criteria in mind, which will ultimately help you lock down a jewelry style (or two) that’s an apt match for its future wearer’s personal aesthetic and preferences both. Learn more about said criteria below.

Materials: One of the main factors determining a jewelry piece’s quality, longevity, price, and overall “worth-it” level is what it’s made of. Common suspects these days include gold (usually 14- or 18-karat), silver, platinum, and stainless steel. So too do many earrings, rings, necklaces, bracelets, and other jewelry types tend to incorporate diamonds, crystals, or more innovative materials like beads and shells. Look for something that won’t tarnish (gold is superior to silver in this case), will stay resistant to scratches throughout the years (platinum leads the pack), and can best complement your — or their — skin tone.

Styles: Timeless or trendy? Minimalist or more-is-more? Charm-laden or streamlined? Huggie or drop? All of these are important considerations in the online hunt for jewelry. Once you know what your preferred style is, it will be easier to filter options by brand. BaubleBar, for instance, is all about that young, fresh look, while David Yurman doesn’t typically mess with the classics.

Price: This is a Nordstrom-exclusive shopping guide, so you’re not going to see something in the five figures here. At the same time, leading jewelry brands like Michele do sometimes price their Nordstrom products above $2,000. To splurge or not to splurge depends on your budget and whether or not you envision wearing the selection more than once. If the answer is “no,” maybe taking out a small loan to afford it isn’t the smartest of decisions. We made sure to represent a wide price range in this article, and you can also filter Nordstrom’s jewelry by price directly on its site.

Potential allergies/sensitivities: Some people have hypersensitive skin types that are allergic to common metals like nickel and stainless steel. Know ahead of time if this applies to you or your intended jewelry recipient — steering clear of such materials. In many cases, Nordstrom will mention right away that a jewelry pick is hypoallergenic in its product description (usually, anything made out of platinum, titanium, or high-karat yellow gold is). Take that as a sign to proceed, and click “add to cart,” with confidence.

Return policy: Obviously, jewelry is far from “one size fits all.” And while the online shopping experience for this goods category has gotten highly sophisticated, you can never truly know how any given buy will look on you until you physically put it on. Should it not turn out to be everything and more, a good return policy becomes crucial. Nordstrom’s — where returns can be processed at any time, free of charge — is one of the best.

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on top fashion and accessory trends, as well as what to shop from these categories.