Christian Siriano is launching a beauty brand.

The American designer has developed a seven-piece masstige skin care line called Runway by Christian Siriano, which soft-launched on the runway at Siriano’s fall 2026 ready-to-wear show on Thursday in the Chelsea neighborhood of New York City.

Though a launch date has not yet been revealed, the range includes a facial essence, serum, makeup primer, hand cream and an overnight mask. The products, developed in partnership with Republic Brands Group, were used to prep models’ skin for the show Thursday, where hair looks were fashioned by hairstylist Lacy Redway using Tresemmé.

The Runway launch will mark a first official beauty foray for Siriano, who launched his namesake fashion label in 2008 after winning the fourth season of “Project Runway.” According to the Instagram bio of the @runwaybycs page, the upcoming line bills itself as “designer skin care,” and is intended for all genders and all skin types.

Previously, Siriano joined forces with Olay in 2023 as the brand’s “chief drop officer,” codeveloping a self care-themed holiday collection including a beauty bag, robe and slides. His entry to beauty comes as fellow American fashion designer Marc Jacobs also gears up to relaunch his own beauty line, Marc Jacobs Beauty, under Coty. Previously licensed under LVMH Moët Hennessy Louis Vuitton’s Kendo, Marc Jacobs Beauty wound down in its original form in 2021, and is expected to relaunch under Coty this year with a range of makeup offerings.

Elsewhere, the designer beauty game has been heating up across categories, with Miu Miu debuting its first fragrance, Miutine, in partnership with L’Oréal last August, and Louis Vuitton enlisting makeup artist Pat McGrath for a makeup foray of its own, also in 2025.