Canon released its first PowerShot camera back in 1996 with a 0.5-megapixel sensor, helping kickstart the digital photo revolution. To celebrate that 30-year anniversary, the company has unveiled a Limited Edition version of its still-popular PowerShot G7 X III compact camera. It has a few unique touches but is otherwise the same as the original model released nearly seven years ago.

The limited edition model has a new “graphite” color with a knurled front ring designed to exude “luxury and quality,” Canon wrote. It also carries 30 year anniversary logo printed on the body “to create a special feeling suitable for limited edition models,” the company added in the most Canon-y way possible.

As a reminder, the G7 X III was one of the first cameras announced specifically as a model for vloggers, thanks to its ability to shoot vertical video for Instagram. It features a 20.1MP sensor, flip-up 3-inch touchscreen, 24-100mm f/1.8-2.8 zoom lens and a microphone input. It supports 4K 30 fps video with no cropping and can shoot 1080p at 120 fps. The piece de resistance is direct streaming to YouTube directly over Wi-Fi, then a new thing but now a common feature. It originally retailed for $749.

The G7 X III had been in short supply until recently, but used models became popular with influencers several years ago and started selling way above list price. Possibly because of that viral fame, Canon announced in August 2025 that it was increasing production and the G7 X III started returning to stock a few months later priced at $880.

The Limited Edition G7 X III is selling for a lot more than that at $1,299, though it does come with a limited edition Peak Design cuff wrist strap and 32GB SD card. If you want to one-up the influencers and grab one, shipping will start in April 2026.

Along with the camera, Canon announced a pair of interesting new RF-mount full-frame lenses. The first is the ultra wide angle RF 14mm f/1.4 L VCM prime model priced at $2,599, promising bright, high quality optics. The other is a very interesting $1,899 RF7-14mm f/2.8-3.5 L Fisheye STM zoom lens with up to a 190 degree perspective at the widest setting.