It is also clear in practice. Despite more than 140 general and admiral flag officers, and nearly 1,000 personnel in public affairs, the CAF are unable to routinely provide a uniformed spokesperson for media briefings or public consumption, or to address issues as they arise. Except for robust recruiting content, the provision of general updates of programs and status, activities, issues, and explanations for each, are sparse. When communication does occur, it is frequently reactive, cautious, and lacks pertinent context or content, as even a casual review of CAF social media will attest (for instance, try finding an explanation of how CAF personnel on exchange posting with allied forces works).







