ByteDance promises to tighten up its new AI video generator after viral Cruise vs. Pitt clip


ByteDance released Seedance 2.0 less than a week ago and enraged artists everywhere with a viral clip AI-generated clip of Tom Cruise and Brad Pitt fighting. Unsurprisingly, the AI video-making tool has reportedly already received multiple cease-and-desist letters around copyright infringement. Now, it appears ByteDance is going to curb the new media generator’s use of prohibited content.

In a statement to the BBC, ByteDance said, “We are taking steps to strengthen current safeguards as we work to prevent the unauthorised use of intellectual property and likeness by users.” It added that the company “respects intellectual property rights and we have heard the concerns regarding Seedance 2.0.” However, when pressed for more information on exactly how they would do this, ByteDance didn’t respond.

ByteDance’s vague pledge follows a cease-and-desist letter from the Walt Disney Company on Friday. Disney claimed that Seedance 2.0 uses “a pirated library of Disney’s copyrighted characters from Star Wars, Marvel, and other Disney franchises, as if Disney’s coveted intellectual property were free public domain clip art.” Disney included example videos that included its copyrighted characters, such as Spider-Man and Darth Vader.

Paramount Skydance has also reportedly issued a cease-and-desist letter to ByteDance to stop Seedance 2.0 from using its materials, according to the BBC.



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