In his fourth year at Burberry—a period often considered the “sweet spot” for cementing a creative vision—creative director Daniel Lee unveiled his highly anticipated Winter 2026 collection. As the final show of London Fashion Week, he closed it out on a very high note—hit after hit, as some might say.

The show unfolded at Old Billingsgate, a landmark on the north bank of the River Thames. The set mirrored London’s architecture and street life, creating an alluring after-dark mood. A replica of Tower Bridge rose against scaffolding wrapped in the iconic Burberry check, while resin “puddles” mimicked wet, rainy pavements. Deep blue lighting and black velvet seating heightened the elegant evening mood. This energy carried through to the 56-look collection, which captured not just the act of going out but the feeling of it—the pulse of the streets and the individuality of those who move through them. “Everyone’s going somewhere,” Lee said of the season’s characters in the press release. “Everyone’s going out.”