Balmain Beauty Introduces Destin de Balmain: A New Prestige Fragrance


Balmain Beauty extends the storied legacy of the Parisian fashion House founded in 1945 by Pierre Balmain into a new era of luxury beauty. Balmain embodies contemporary elegance, culture, and sensuality, inspiring fragrances that celebrate bold self-expression. Balmain Beauty introduced its inaugural all-gender luxury fragrance collection, Les Éternels, in 2024, and its first prestige fragrance, Destin de Balmain, in 2026. Balmain Beauty was established in 2022 under a license agreement between Balmain and The Estée Lauder Companies and is proudly certified with a Butterfly Mark for its commitment to sustainability.



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