Apple may be planning one of the biggest changes to Siri since the voice assistant launched more than a decade ago. According to a report on Tuesday from Bloomberg, Apple is testing a standalone Siri app, a redesigned interface and a new “Ask Siri” button that would make the assistant more visible and useful across the Apple ecosystem, as part of a broader AI reboot.  

According to the Bloomberg report, the new Siri experience is expected to be introduced at Apple’s Worldwide Developers Conference on June 8 and would arrive as part of iOS 27, iPadOS 27 and MacOS 27 later this year. The report says Apple is testing out a new Siri that would make the assistant feel more like a standalone AI chatbot — think ChatGPT or Claude — rather than the current built-in tool.

The latest report builds on earlier Bloomberg reporting from January, which said Apple planned to revamp Siri into its first real AI chatbot to better compete with OpenAI and Google. 

For Apple, the move would mark another attempt to reset expectations around its AI strategy after repeated delays to its more advanced Siri ambitions. Apple had previewed a more personalized Siri at WWDC 2024, but the broader rollout has slipped, and Bloomberg’s new report suggests the company is now aiming for a more sweeping relaunch in iOS 27 instead.  

Apple has not publicly announced these iOS 27 features, so plans could still change before WWDC.

An Apple representative didn’t immediately respond to a request for comment.