Anthropic has announced that its chatbot Claude . This is in direct contrast to rival company OpenAI, which recently for many users.

The company says that “including ads in conversations with Claude would be incompatible” with the chatbot becoming a “genuinely helpful assistant for work and for deep thinking.” The reasoning here is rather simple. People tend to with chatbots, for better , and getting ads based on that stuff would be creepy. Imagine asking for mental health advice and getting an ad for St. John’s wort or something.

Anthropic notes that other conversations “involve complex software engineering tasks, deep work or thinking through difficult problems. The appearance of ads in these contexts would feel incongruous—and, in many cases, inappropriate.”

The company said that integrating advertising would “work against” the , which counts “being generally helpful” as a core principle. “Introducing advertising incentives at this stage would add another level of complexity. Our understanding of how models translate the goals we set them into specific behaviors is still developing; an ad-based system could therefore have unpredictable results,” it writes in a blog post.

There are some real world concerns here. AI companies and the returns . Ads are an easy way to recoup some of that investment, which is likely why OpenAI went that route. Engadget reached out to Anthropic to inquire about any kind of forthcoming financial hurdles that could force it to change course. A representative pointed to today’s blog post and said it’s “all the information we have to share at this time.”

We do know that Anthropic remains committed to commerce-based agentic AI. It said it will “continue to build features that enable our users to find, compare or buy products, connect with businesses and more.”