Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where she documents and shares new trends, her no-nonsense approach to fashion and style, plus other musings. She’s also working on her upcoming first book that explores fashion as a space of memory, projection, and reinvention.

My daughter is two and swears by pink. Pink dress. Pink socks. Pink sweater. More pink. Pink as an obvious choice—a refuge color, joyful, reassuring, almost militant at that age. I thought, though, that I wasn’t a pink mom. That given my passion for black, she’d turn out more goth girl than pink lady. But never underestimate the power of little girls.