Spotify says yes, it is busting people for using Family Plan sharing too widely


This is not as much a crackdown as it is actually a routine improvement of our verification methods for our Family Plan. Family Plan has existed for a long while. It has been around for, I think it is now close to 12, 13 years in Spotify history, and it makes up a pretty significant proportion of our subscriber base.

As such, it is important for us to just make sure over time that we improve the verification methods that we have. There are certainly ways, over time, to find holes around it. As that happens, we figure out how to improve it over time. This is not something that has an end date. This is not an implementation that is going to complete. This is just ongoing routine.



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